Why the aesthetics of your UI is important for your product's performance!

Whether your product makes it or breaks depends on a large number of factors. In this post we're going to zoom in on the visual quality and the importance it plays for your product and business success.

Acquisition and retention

First and foremost, the visual design of a product is often the first thing that users notice and interact with, so it is crucial for creating a good first impression. A well-designed product can convey a sense of professionalism, quality, and trustworthiness, which can be crucial for building a positive brand identity and attracting and retaining customers.

User engagement and satisfaction

Additionally, the visual design of a product can play a significant role in how users perceive and experience the product, and can influence their behavior and decision-making. For example, a visually appealing and intuitive user interface can make the product easier and more enjoyable to use, which can increase user engagement and satisfaction.

In general

In general, the visual quality of a product is an important factor in its overall success and marketability. This means both for the marketing and product experience and to create a consistent experience between these two is of special importance in cases where the customer, i.e. the one putting up the money to buy the product, also is the user of the product being bought.

Visual quality/aesthetics is one dimension in which the quality of your UI is being perceived and evaluated by end users. Other common aspects are: Usability, Functionality, Accessibility, Responsiveness  and Compatibility.