About Me

Hey there! My name’s Martin and I like to design and build products that are useful, likeable and sellable. Right now I am mixing my time between freelancing, teaching design and creating learning content.

My mission is to help impact driven creators and entrepreneurs to master the digital craft. By teaching them how to design the right thing as well as design things right, I help them excel their value creation capabilities in the digital domain.

I have both seen and experienced firsthand how demoralising it can be as a creator when outcome is mistaken for output, when internal vanity guides the decision making over external insights and when product launches ultimately fail. I have countless times felt exhausted while thinking to myself "THERE MUST BE A BETTER WAY?!".

From early on I got determined to unlock whatever secrets were necessary to discover, design, build and ship needle-moving products more effectively. Products driven by digital experiences that are useful, that engage, that convert, that retain and are loved by users. Products that ultimately create sustainable businesses.

I started my journey as an app and web developer, I then moved into UX and product management, then into growing my own business and teaching design as a mentor. My next focus is to grow an audience and sell info products.

I will provide you with practical and immediately applicable tips and tools in areas such as user research, UX and UI design and product decision making (discovery and delivery). Starting with UI design.

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